Recently, I worked with friend and local photographer, Amber O’Brien, in helping her out with her rebrand and her new website. She recently graduated from university and wanted to give herself a more professional online presence so that she could focus on promoting her work and her business as a commercial and portrait photographer.
Amber wanted to go for a style that was elegant, clean and simple… with a little bit of fun injected into it. So we chose a colour palette, fonts and patterns that suited her and the type or customer that she wanted to attract.
An important element of branding is also having good headshots. If you have an online presence, people want to see who they’re talking to. So, we headed to our local park for some photographs to use on her site. Amber is not only a great photographer herself, but she makes a great model too. Her style would probably have suited photographs in a more urban setting but because of time constraints we worked with the location closest to us. This is an element of her brand that can easily be changed and updated anyway, so in the future, these will probably be replaced.
Overall, I’m pretty pleased with the outcome. Her website and branding shows off her work beautifully and reflects her personality well. She’s had some great feedback since launching and hopefully she can promote her business well.
If you’d like to take a look at Amber’s site you can go HERE
Feel free to get in touch if you’re looking to have a rebrand yourself. I love working with small business, freelancers and bloggers to help them create an online presence that looks great.
